How To Use Stock Photography Legally for Your Business

It happened. I was scrolling Instagram the other day and saw that a fellow entrepreneur who I admired had tagged me. I was SO excited to see what she posted, but when I saw it my heart sank. She had tagged me because she had taken one of my photos that I sell in my…

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How to Use Stock Photography in Your Business

“Why do I need stock photography?” “Can’t I just use my own photos?” “Stock photography doesn’t match my brand colors or feature my products, so why should I use it.” These are some of the questions that I often get from business owners who are new to the idea of using stock photography in their…

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March Content Ideas

March means spring! Winter is melting away and it’s time to refresh and renew, clean out the old and bring in the new. In March your customers are hoping to be lucky and are getting ready for all things spring – cleaning, vacations and the dreaded tax man. Remember as you are planning out your…

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February Content Marketing Ideas

Well, that’s a wrap on the first month of 2018! We hope that you are feeling the momentum in your business and slaying your goals. In February, your customers are feeling the love with Valentine’s Day, dreading getting their finances in order for taxes come April and are possibly plotting an escape from winter by…

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Word-of-Mouth Marketing Strategy

Let’s talk about the power of word-of-mouth marketing. Word-of-mouth marketing is one of the most credible forms of advertising out there. People trust recommendations from their friends and family over that of an advertisement from a brand. This is why so many brands have turned to influencer marketing. Think about the last time you bought…

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January Content Ideas

Have you ever heard of hygge? It’s a Danish concept which can’t be translated into one word but basically means, “a feeling of cozy contentment and well-being through enjoying the simple things in life.” Hygge is the trend du jour with an increased search volume of 285 percent on Pinterest and on Instagram where the…

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A Practical Guide to 2018 Marketing Trends

I think marketing predictions and trends lists and blog posts are funny, yet here I am writing one. Everyone wants to know what the next big thing is and how they can be the first to use it to grow their business. It’s what you call “shiny object syndrome” and I’ve seen clients fall victim…

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December Social Media Content Ideas

December social media content ideas

The holiday season is officially here! Remember as you are creating your content this month that the holidays are a wonderful, busy, and stressful time of year. Your content should focus not just on your special promotions but how you can make life easier and more enjoyable for your ideal client. Speaking of helping your…

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Instagram Hacks for Business

A couple of weeks ago we talked about Facebook hacks for small businesses and we had such a good response that we decided to share some our favorite Instagram hacks that small business owners can use. So whether you are just starting out on Instagram or you’ve been using it for awhile, it’s possible that you…

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November Social Media Content Ideas

November feels like the official kickoff to the holiday season. The rest of the year will go by in the blink of an eye so it’s important to get all your marketing ducks in order to finish strong. We recently blogged about creating a holiday marketing campaign to have your best holiday sales season so…

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