How To Use Stock Photography Legally for Your Business

It happened. I was scrolling Instagram the other day and saw that a fellow entrepreneur who I admired had tagged me. I was SO excited to see what she posted, but when I saw it my heart sank. She had tagged me because she had taken one of my photos that I sell in my…

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What to Post: Facebook Group vs Facebook Business Page

A question we’ve received often during our webinars and in our private groups is, “I have a personal page, a business page and a private group. What content should I be posting on each of these Facebook pages?” So you want to know what to post when it comes to posting on your Facebook Group…

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Mother’s Day Marketing Ideas

Need some Mother’s Day marketing ideas? This post is for you. Mother’s Day 2018 is on Sunday, May 13. For many businesses Mother’s Day creates a nice bump in sales in the spring. Even if you are not a restaurant hosting a Mother’s Day brunch or you don’t sell beautiful flower arrangements for mom, with…

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March Content Ideas

March means spring! Winter is melting away and it’s time to refresh and renew, clean out the old and bring in the new. In March your customers are hoping to be lucky and are getting ready for all things spring – cleaning, vacations and the dreaded tax man. Remember as you are planning out your…

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February Content Marketing Ideas

Well, that’s a wrap on the first month of 2018! We hope that you are feeling the momentum in your business and slaying your goals. In February, your customers are feeling the love with Valentine’s Day, dreading getting their finances in order for taxes come April and are possibly plotting an escape from winter by…

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The Facebook Apocalypse

Facebook announced another algorithm update yesterday, and this one is probably one of the biggest algorithm updates I have ever seen. Now, many of my fellow marketers are calling this the “Facebook Apocalypse.” While I think that is a little dramatic, I DO think we are going to see a marked changed on how people…

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Word-of-Mouth Marketing Strategy

Let’s talk about the power of word-of-mouth marketing. Word-of-mouth marketing is one of the most credible forms of advertising out there. People trust recommendations from their friends and family over that of an advertisement from a brand. This is why so many brands have turned to influencer marketing. Think about the last time you bought…

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January Content Ideas

Have you ever heard of hygge? It’s a Danish concept which can’t be translated into one word but basically means, “a feeling of cozy contentment and well-being through enjoying the simple things in life.” Hygge is the trend du jour with an increased search volume of 285 percent on Pinterest and on Instagram where the…

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A Practical Guide to 2018 Marketing Trends

I think marketing predictions and trends lists and blog posts are funny, yet here I am writing one. Everyone wants to know what the next big thing is and how they can be the first to use it to grow their business. It’s what you call “shiny object syndrome” and I’ve seen clients fall victim…

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December Social Media Content Ideas

December social media content ideas

The holiday season is officially here! Remember as you are creating your content this month that the holidays are a wonderful, busy, and stressful time of year. Your content should focus not just on your special promotions but how you can make life easier and more enjoyable for your ideal client. Speaking of helping your…

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