How To Use Stock Photography Legally for Your Business

It happened. I was scrolling Instagram the other day and saw that a fellow entrepreneur who I admired had tagged me. I was SO excited to see what she posted, but when I saw it my heart sank. She had tagged me because she had taken one of my photos that I sell in my…

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What to Post: Facebook Group vs Facebook Business Page

A question we’ve received often during our webinars and in our private groups is, “I have a personal page, a business page and a private group. What content should I be posting on each of these Facebook pages?” So you want to know what to post when it comes to posting on your Facebook Group…

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April Content Ideas

April showers, flowers and the good ‘ole IRS (boo, taxes). This month, think about refreshing your social media with some spring cleaning and invest a little more time each day to watch it grow! With these April content marketing and social media ideas you’ll get a good head start on the competition. GET THE APRIL…

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How to Use Stock Photography in Your Business

“Why do I need stock photography?” “Can’t I just use my own photos?” “Stock photography doesn’t match my brand colors or feature my products, so why should I use it.” These are some of the questions that I often get from business owners who are new to the idea of using stock photography in their…

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March Content Ideas

March means spring! Winter is melting away and it’s time to refresh and renew, clean out the old and bring in the new. In March your customers are hoping to be lucky and are getting ready for all things spring – cleaning, vacations and the dreaded tax man. Remember as you are planning out your…

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February Content Marketing Ideas

Well, that’s a wrap on the first month of 2018! We hope that you are feeling the momentum in your business and slaying your goals. In February, your customers are feeling the love with Valentine’s Day, dreading getting their finances in order for taxes come April and are possibly plotting an escape from winter by…

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The Facebook Apocalypse

Facebook announced another algorithm update yesterday, and this one is probably one of the biggest algorithm updates I have ever seen. Now, many of my fellow marketers are calling this the “Facebook Apocalypse.” While I think that is a little dramatic, I DO think we are going to see a marked changed on how people…

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Word-of-Mouth Marketing Strategy

Let’s talk about the power of word-of-mouth marketing. Word-of-mouth marketing is one of the most credible forms of advertising out there. People trust recommendations from their friends and family over that of an advertisement from a brand. This is why so many brands have turned to influencer marketing. Think about the last time you bought…

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January Content Ideas

Have you ever heard of hygge? It’s a Danish concept which can’t be translated into one word but basically means, “a feeling of cozy contentment and well-being through enjoying the simple things in life.” Hygge is the trend du jour with an increased search volume of 285 percent on Pinterest and on Instagram where the…

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A Practical Guide to 2018 Marketing Trends

I think marketing predictions and trends lists and blog posts are funny, yet here I am writing one. Everyone wants to know what the next big thing is and how they can be the first to use it to grow their business. It’s what you call “shiny object syndrome” and I’ve seen clients fall victim…

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