January Content Ideas

Have you ever heard of hygge? It’s a Danish concept which can’t be translated into one word but basically means, “a feeling of cozy contentment and well-being through enjoying the simple things in life.” Hygge is the trend du jour with an increased search volume of 285 percent on Pinterest and on Instagram where the…

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A Practical Guide to 2018 Marketing Trends

I think marketing predictions and trends lists and blog posts are funny, yet here I am writing one. Everyone wants to know what the next big thing is and how they can be the first to use it to grow their business. It’s what you call “shiny object syndrome” and I’ve seen clients fall victim…

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How to Boost Reach and Engagement on Facebook

Last week we blogged about the Facebook News Feed algorithm and how it works. So, this week we are going to talk about how you can boost your reach and engagement on Facebook. If you didn’t read our post about the algorithm, go check it out first as it will help you to understand how…

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How the Facebook News Feed Algorithm Works

The algorithm is coming! Organic reach is dead! Facebook is pay to play! It seems like every few months there is another news story about how Facebook changed the algorithm again and how that means the end of the world for small business on Facebook. Yes, Facebook updates their News Feed algorithm often BUT it’s…

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December Social Media Content Ideas

December social media content ideas

The holiday season is officially here! Remember as you are creating your content this month that the holidays are a wonderful, busy, and stressful time of year. Your content should focus not just on your special promotions but how you can make life easier and more enjoyable for your ideal client. Speaking of helping your…

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How to Create the Perfect Facebook Ad

Facebook Ads

Facebook Ads work. They are one of the most (if not the most) powerful ways to advertise, period. The problem with Facebook Ads is there is a steep learning curve, and a lot of variables. But don’t let that stop you. Once you learn how Facebook Ads can work for you, you’ll be unstoppable. In…

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Instagram Hacks for Business

A couple of weeks ago we talked about Facebook hacks for small businesses and we had such a good response that we decided to share some our favorite Instagram hacks that small business owners can use. So whether you are just starting out on Instagram or you’ve been using it for awhile, it’s possible that you…

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How to Deal with Haters Online

Bullies. Haters. Trolls. Mean girls. If you have an online presence you will eventually have to deal with some sort of conflict with the above types of people. Doing business online has changed the way that we interact with people – especially for those of us who own businesses that depend on a personal brand.…

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November Social Media Content Ideas

November feels like the official kickoff to the holiday season. The rest of the year will go by in the blink of an eye so it’s important to get all your marketing ducks in order to finish strong. We recently blogged about creating a holiday marketing campaign to have your best holiday sales season so…

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How to Create a Holiday Marketing Campaign

The holiday decorations have been in stores for weeks already, are you ready? For many businesses the holiday season accounts for a majority of their sales. So, in order to have a successful holiday selling season you need to spend some time preparing ahead of time. In this blog post we are going to help…

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